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Integrated & Interactive marketing – from all sides
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Kent Speakman

Kent Speakman

Kent Speakman is an award-winning online strategist, social media consultant, blogger, and speaker. He is also the Director of Business Development for Rare Method, an interactive agency that that helps fast-growing companies effectively navigate the new world of online media, websites, blogs, podcasts, widgets, online communities and social networks. With a decade's experience in strategic marketing and communications combined with a hand on background in operations and management, he is working within his core skill sets and passions at Rare Method. Kent leads the business development team and contributes to the strategy team at the agency. Kent understands it is paramount to understand a customer and create an experience that delivers a strong ROI. He has the opportunity to work with clients in multiple industries and learns the interworking of their organizations.He engages new clients on both national and international levels and leads collaboration to formulate a plan. He has worked with a wide range of clients in the Entertainment, Finance, Tourism & Hospitality, Luxury, Energy/Oil & Gas and Non profit sectors. Kent also work on a variety of film and television projects with his entertainment consulting company, Speakman Entertainment, he started in the late 90's. Both are very complimentary positions to each other, especially now TV & Web are emerging platforms. Kents company produces television and film projects as well as assists select public figures with their online identity management & publicity. Speakman also acts as an Ambassador for the Greenlight Community. As an advocate and friend to Keith Ferrazzi, the author of New York Times Bestsellers “Never Eat Alone” and “Who’s Got Your Back”, he assists the online community members in developing relationships, and helps to host networking events across Canada and the USA.

Website: http://www.raremethod.com/

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Posts by Kent Speakman:

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    Strategic Insight

    Oil & Gas Companies Should Drink Beer with Oysters & Tweet About it!

    By Kent Speakman

    Well I think I might have put my foot in my mouth. I now realize that drinking Beer with oysters is extremely relevant to oil and gas companies, and they should be tweeting about it!

    Last week at the iMedia Brand Summit I was speaking to a variety of different brands and was in a roundtable discussion on Social Media. I sat at a table with Brand Marketers from the Allstate Insurance Company, and Cirque de Soleil along with the Chairman of comScore. The conversation was lead by Geoff Ramsey, Co-Founder of eMarketer.

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    Conferences and Events

    iMedia Brand Summit – Loews Coronodo Beach Resort, California

    By Kent Speakman

    The iMedia Brand Summit in Coronado California was a great 3 days of learning, networking and great discussions. iMedia does a fantastic job of brining together a great mix of speakers, brand marketers, and industry leaders from all aspects of the digital marketing community. I had the pleasure of making the trip with Tom Short, Rare Method’s President. Read More

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    Conferences and Events

    Rare Method wins iMedia Marketing Summit agency shootout

    By Kent Speakman

    CALGARY July 22 /CNW/ – Rare Method Interactive Corp. (”Rare Method”) (TSX Venture Exchange, Tier 1 listed under symbol RAM), is please to announce that they won the iMedia Agency Shoot Out at the Fifth Annual iMedia’s Entertainment Marketing Summit in Beverly Hills, California.

    The iMedia’s Entertainment Marketing Summit is an exclusive event that brings together more than 130 senior marketing executives from the top film, television and home entertainment companies that evangelize and drive digital marketing initiatives across the spectrum of their companies marketing communications disciplines.

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    Strategic Insight

    Hospitality and Restaurant Marketing – Don’t lose sight of what makes you Special!

    By Kent Speakman

    Don’t lose sight of what makes you special – my thoughts on an approach to engaging and creating tools to successfully market and build relationships with consumers in the Hospitality industry.

    I think that a systematic approach to interacting with your customers should be fundamentally based on the customers needs, reinforce the customer’s needs at every chance, and treat customer service as a competence and not a function. It needs to be a mindset of the service staff, and extend into organizations online initiatives. Read More