Authors
Dave McKean View Profile
Dave is a writer by trade, equally at home in the online and traditional worlds. He has written and led winning campaigns and web projects for national and international clients including Travel Alberta International, Banff Lake Louise Tourism, Moxie’s, Bayer Cropscience, Jugo Juice, and 3M. Dave returns to Rare Method after 18 months as senior writer in the creative department of global stock photo leaders Veer and Corbis. He believes that the categorical imperative for creative's is to clearly communicate the features and benefits of a client's brand proposition. Clarity before cleverness. Or alteration. Dave has a degree in philosophy, so he once knew what a categorical imperative is.
David Blain View Profile
David Blain supervises the Salt Lake City account service and media teams and leads the strategic direction of all client business. David began his career in Los Angeles, where he worked on Sea World of California and Hughes Aircraft account teams. From there, he moved to Salt Lake City to work in a variety of account management positions including Senior Account Supervisor and strategic leader on the WordPerfect/Novell, InFocus Systems, Intel SPG and Iomega account teams. In 1995, David co-founded B/O/W/G with Jeff Olsen, Eric White and Travis Gurr, and in 2007 merged with Rare Method. In May 2005 B/O/W/G was recognized by Advertising Age Magazine as one of the Top US Agencies.
Geoff Plewes View Profile
Over the past 12 years Geoff has held various positions as a strategist and manager of interactive marketing programs in multiple industries, offline and online. Geoff has worked with clients like Travel Alberta, Bell, 3M Health Information Systems, Salt Lake Convention and Visitors Bureau, Petro-Canada Certigard, and Mac’s Froster. A consummate generalist, Geoff honed his skills in strategy and media with experience as a copywriter, researcher, designer, and information architect.
Greg Fleury View Profile
Greg brings 10 years of experience in software architecture, development, and project management. He built and successfully deployed IT solutions for a number of Fortune-500 companies, including: Wyeth Pharmaceuticals, Merrill Lynch, McDonalds, Siebel, Pfizer, Toyota, Abbott Labs, Tap Pharmaceuticals, Citi Bank, Textron, Northrop Grumman, Microsoft, Dell, Sybase, Sunoco, Princeton University, and many others. Greg is an open-source/Linux enthusiast and periodically contributes ideas and code to the open-source community.
Kent Speakman View Profile
Kent Speakman is an award-winning online strategist, social media consultant, blogger, and speaker. He is also the Director of Business Development for Rare Method, an interactive agency that that helps fast-growing companies effectively navigate the new world of online media, websites, blogs, podcasts, widgets, online communities and social networks. With a decade's experience in strategic marketing and communications combined with a hand on background in operations and management, he is working within his core skill sets and passions at Rare Method. Kent leads the business development team and contributes to the strategy team at the agency. Kent understands it is paramount to understand a customer and create an experience that delivers a strong ROI. He has the opportunity to work with clients in multiple industries and learns the interworking of their organizations.He engages new clients on both national and international levels and leads collaboration to formulate a plan. He has worked with a wide range of clients in the Entertainment, Finance, Tourism & Hospitality, Luxury, Energy/Oil & Gas and Non profit sectors. Kent also work on a variety of film and television projects with his entertainment consulting company, Speakman Entertainment, he started in the late 90's. Both are very complimentary positions to each other, especially now TV & Web are emerging platforms. Kents company produces television and film projects as well as assists select public figures with their online identity management & publicity. Speakman also acts as an Ambassador for the Greenlight Community. As an advocate and friend to Keith Ferrazzi, the author of New York Times Bestsellers “Never Eat Alone” and “Who’s Got Your Back”, he assists the online community members in developing relationships, and helps to host networking events across Canada and the USA.
Tasha Komery View Profile
Prior to joining Rare Method, Tasha ran her own design firm, developing websites and corporate identities for a variety of clients, putting her creative skills to use after six years with the Royal Bank Financial Group. Her career in Finance and experience as an entrepreneur provided her with the client services skills and business acumen that she demonstrates today. As Senior Account Manager at Rare Method Tasha focuses on client relationships and communications leadership, providing insight and understanding into her client’s individual business challenges and objectives, and providing them with creative insight and marketing strategy. Tasha has worked in an integrated marketing capacity with clients such as Banff Lake Louise Tourism, Heritage Park Historical Village, Fairmont Hotels, the Glenbow Museum, and Ivanhoe Cambridge. Her educational background includes a Bachelor of Arts in Communications & Culture, a Diploma in Multimedia Design and a Certificate in Public Relations
Tom Short View Profile
Tom Short is the President of Rare Method, a leader in integrated marketing in North America. Tom leads 60 marketing and technology professionals with a specific focus on leveraging technology to make marketing more effective and accountable. Tom is has been at the forefront of digital revolution and is a branding and marketing evangelist, guest speaker and teacher on emerging trends in marketing.