Strategic Insight
Science proves it: everyone needs a marketing strategist
By David BlainEver wonder about the value of the advice from an “outside” marketing strategist? Just ask your local neuroscientist.
Oil & Gas Companies Should Drink Beer with Oysters & Tweet About it!
By Kent SpeakmanWell I think I might have put my foot in my mouth. I now realize that drinking Beer with oysters is extremely relevant to oil and gas companies, and they should be tweeting about it!
Last week at the iMedia Brand Summit I was speaking to a variety of different brands and was in a roundtable discussion on Social Media. I sat at a table with Brand Marketers from the Allstate Insurance Company, and Cirque de Soleil along with the Chairman of comScore. The conversation was lead by Geoff Ramsey, Co-Founder of eMarketer.
Hospitality and Restaurant Marketing – Don’t lose sight of what makes you Special!
By Kent SpeakmanDon’t lose sight of what makes you special – my thoughts on an approach to engaging and creating tools to successfully market and build relationships with consumers in the Hospitality industry.
I think that a systematic approach to interacting with your customers should be fundamentally based on the customers needs, reinforce the customer’s needs at every chance, and treat customer service as a competence and not a function. It needs to be a mindset of the service staff, and extend into organizations online initiatives. Read More
How to Successfully Market a Television or Film Project.
By Kent SpeakmanThis is a visual representation of the high level elements that make up a successful program to promote a film or television show.
At the Core is the actual movie or product. The key features that we can identify with at this level (what makes a good movie) are the story, the cast, the brand, the genre, characters, and the trailer. Some may argue that the trailer should be outside of the core, but as it should be the closest element that encapsulates all of the core elements of the movie I have included it here.