RM Blog

So back in early 2000 when I first encountered the fusion of web with mass e-marketing and branding, the big buzzword around town was “personalization”. In those days they called it an “engine” that you have to buy from a top tier vendor and built it into your website. The system was able to personalize all aspects of a user’s visit: from showing him or her products that directly relate to his and her interests, to modifying the user interface and menu options based on the pattern of browsing that he or she exhibited. Behind this sat a fairly complicated tracking machine that utilized those statistics to alter the site’s content and structure.  Oh, I forgot to mention, those personalization engines were pretty common…in websites that had budgets over a million bucks!

Read More