http://blog.raremethod.com Integrated & Interactive marketing – from all sides Tue, 05 Jan 2010 23:11:22 +0000 http://backend.userland.com/rss092 en Despite the ongoing trend towards leveraging new, social, web 2.0 technologies for marketing, email still holds strong as the leading information sharing tool online. This study seems contrary to a study from earlier this year that reported social networking had surpassed email usage. For the advertiser, I'd argue that on ... http://blog.raremethod.com/media/geoff-plewes250 Ever wonder about the value of the advice from an “outside” marketing strategist? Just ask your local neuroscientist. Keep it Simple Stupid Hold the phone kids. Although I’ve known for years that agency marketing strategists provide clear and unbiased opinions for marketers, I am happy to report that my faith in the ... http://blog.raremethod.com/strategic-insight/science-proves-it-everyone-needs-a-marketing-strategist Well I think I might have put my foot in my mouth. I now realize that drinking Beer with oysters is extremely relevant to oil and gas companies, and they should be tweeting about it! Last week at the iMedia Brand Summit I was speaking to a variety of different brands ... http://blog.raremethod.com/strategic-insight/oil-gas-companies-should-drink-beer-with-oysters-tweet-about-it The iMedia Brand Summit in Coronado California was a great 3 days of learning, networking and great discussions. iMedia does a fantastic job of brining together a great mix of speakers, brand marketers, and industry leaders from all aspects of the digital marketing community. I had the pleasure of making ... http://blog.raremethod.com/conferences-and-events/imedia-brand-summit-%e2%80%93-loews-coronodo-bar-resort-california Rare Method will join senior-level brand marketing executives from the world’s biggest brands to collaborate and discuss strategy and tactics on how they can get maximum value from their digital marketing. The event happens September 13th to 16th in Coronado, Mexico. Since 2002 iMedia has hosted the annual iMedia Brand Summit. ... http://blog.raremethod.com/conferences-and-events/imedia-brand-summit “What’s the next big thing in marketing?” Convergence, Engagement, and Accountability, all made possible by Agency 2.0 A question I am often asked is, “What is the next big thing in marketing?” We have seen an amazing evolution in marketing in the last decade, which is accelerating with the ubiquitous use ... http://blog.raremethod.com/leadership/digital-darwinism What is the value of social media vs. paid media? How do marketers find a balance between the two? Marketers need to dig in to find value in investments in a social web presence and tools, or find themselves falling behind the curve in the shift in advertising. How do marketers ... http://blog.raremethod.com/media/paid-media-vs-earned-media-integration-just-got-more-challenging All buzz-enhanced campaigns are not created equal. Here, the Most Interesting Man in the World goes head to giant head with Burger King. Every marketer would like to get the media multiplier effect that comes from ads that create buzz. These are ads or online experiences that are so good, viewers ... http://blog.raremethod.com/creative-insight/the-most-valuable-buzz-in-the-world It was the Grand Opening today for the much anticipated CrossIron Mills. What is a ‘CrossIron Mills’, you ask? CIM, as I prefer to refer to it, is the first enclosed shopping mall to be built in Alberta in over 20 years. Ok, big deal, right? It’s a mall, for ... http://blog.raremethod.com/conferences-and-events/the-grand-opening-of-crossiron-mills-mall-in-calgary-alberta So back in early 2000 when I first encountered the fusion of web with mass e-marketing and branding, the big buzzword around town was “personalization”. In those days they called it an “engine” that you have to buy from a top tier vendor and built it into your website. The ... http://blog.raremethod.com/technology-insight/web-personalization-revisited