iMedia Brand Summit
By Tom ShortRare Method will join senior-level brand marketing executives from the world’s biggest brands to collaborate and discuss strategy and tactics on how they can get maximum value from their digital marketing. The event happens September 13th to 16th in Coronado, Mexico.
Digital Darwinism
By Tom Short“What’s the next big thing in marketing?” Convergence, Engagement, and Accountability, all made possible by Agency 2.0
Paid Media vs. Earned media: Integration just got more challenging
By Geoff PlewesWhat is the value of social media vs. paid media? How do marketers find a balance between the two? Marketers need to dig in to find value in investments in a social web presence and tools, or find themselves falling behind the curve in the shift in advertising. Read More
The Most Valuable Buzz in the World
By Dave McKeanAll buzz-enhanced campaigns are not created equal. Here, the Most Interesting Man in the World goes head to giant head with Burger King. Read More